OK, this trick is from Eve Pearl - Emmy Award winning makeup artist, and author of the book, "Plastic Surgery Without the Surgery". Is it just me, or does this book title make no sense? Can you call it plastic surgery if there is no surgery involved? Did I miss that day of English class?
Anyway, via the magic of makeup, Eve greatly increased the size of this woman's bust.
To take the effect to the next level, I think the woman should hunch forward to make it look like her boobs weigh so much, that she can't even stand upright. Maybe Eve was saving that tip for her next book.