Oh my God. I saw this new, U*tique vending machine on W magazine's website and immediately felt like a kid in a … at a vending machine.
The U*tique is a high-tech contraption, that dispenses luxury skincare and beauty products. The creator of the U*tique (actually this thing is so impressive, I’m just going to refer to her as “the creator”), 29-year-old Mara Segal, is a former consultant for companies, including Absolut and Dove.
The U*tique will be debuting this month at my all-time, favorite store, Studio at Fred Segal in Santa Monica. Mara Segal at Fred Segal. (Hmmm? Is there some nepotism going on here ?)
Is it just me, or is this thing the Barney for adults? I feel like it's putting me in a trance. I love you. You love me.
Over the next two years, “the creator” hopes to see U*tiques in hotels, gym locker rooms (I’m guessing the YWCA isn’t on the list), premium shopping malls and airports.
It’ll be stocked with 50 top luxury beauty products- from the well-known, to the soon to be well-known (Malin + Goetz, Clark's Botanicals, MD Skincare, Smashbox Cosmetics, Frédéric Fekkai).
Some of the products will be skewed according to location. For instance, an U*tique at the gym, may include gym specific items like, Frederic Fekkai shampoo and Phix energy supplements.
To purchase an item, simply swipe your credit card, push a button and a little robot will gently carry your product from its shelf. I like the robot part. I’d be really embarrassed if I had to stand there violently slamming my shoulder into the machine, trying to get my very expensive, dangling skincare product.
I think this thing is going to be a great success and I can’t wait to encounter one in person.
It’ll be stocked with 50 top luxury beauty products- from the well-known, to the soon to be well-known (Malin + Goetz, Clark's Botanicals, MD Skincare, Smashbox Cosmetics, Frédéric Fekkai).
Some of the products will be skewed according to location. For instance, an U*tique at the gym, may include gym specific items like, Frederic Fekkai shampoo and Phix energy supplements.
To purchase an item, simply swipe your credit card, push a button and a little robot will gently carry your product from its shelf. I like the robot part. I’d be really embarrassed if I had to stand there violently slamming my shoulder into the machine, trying to get my very expensive, dangling skincare product.
I think this thing is going to be a great success and I can’t wait to encounter one in person.
Although I dread that call from my credit card company. The one where I have to explain that the $500 worth of suspicious charges from an airport, bathroom vending machine are indeed mine.
You are such a talented writer--and as a previous commenter said "the funniest beauty writer ever".
Thanks for the laughs and great tips.
Posted by: Mary Doyle | January 03, 2009 at 11:45 AM
You are such a talented writer--and as a previous commenter said "the funniest beauty writer ever".
Thanks for the laughs and great tips.
Posted by: Mary Doyle | January 03, 2009 at 11:46 AM
Hey Mary Doyle,
Thank you so much. You made my day!
jenny
Posted by: jenny | January 03, 2009 at 11:57 AM
I hope this vending machine is gonna have success. but I don't know if I want to use it... hmmm
Posted by: Cute Easy Hairstyles | May 05, 2009 at 03:53 PM
Wow! that vending machine for luxury skincare products was so cool. I just wonder if there is a vending machine like that in malls. Anyway, I enjoyed reading your post.
-krisha-
Posted by: skin care products philippines | August 05, 2009 at 10:30 PM
Why not? Not just beverages are convenient but also beauty products. Be beautiful as fast and easy as you want. Looking forward to that.
-she
Posted by: anti-aging skin care products | December 07, 2009 at 09:19 AM
Jenny Thanks to share nice post
.Your post have good information.
Posted by: Pure Skincare | May 31, 2010 at 09:02 AM